Netflix has made a sensational move in the media market: the company has reached an agreement to acquire Warner Bros for 82.7 billion dollars. According to Hollywood Reporter, this strategic operation, known as “Project Noble,” was led by Netflix executives Ted Sarandos and Greg Peters.
It is noted that, to carry out the deal, Netflix secured financing of 59 billion dollars. This record-breaking investment package is expected to elevate the company’s position in the global media market to a new level. Now Netflix may become not only a streaming platform, but also a major studio and a global leader in content production and distribution.
According to the company’s estimates, the integration will allow saving around 2–3 billion dollars annually. This will give Netflix the opportunity to create even more high-budget series and films.
Most notably, HBO series, animated films, DC comics, and other major intellectual properties owned by Warner Bros now fully transfer to Netflix’s control. This means that competition in the streaming world will become even more intense.
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