On August 7, at the capital's Bunyodkor stadium, the world-scale concert program Up All Night — LIVE IN 2025 by Jennifer Lopez was held at a high level. The performer, who has been active on the big stage for many years and has won the hearts of millions of fans, made this concert a real sensation.
The numbers announced in this regard show truly record results.
In one evening, 25,000 tickets were sold. Notably, 67 percent of these tickets were purchased by foreign spectators. That is:
- 7,500 people from Russia,
- 2,500 people from Kazakhstan,
- the rest are passionate fans who came from European countries and the Middle East.
This situation proves not only Lopez's international fame, but also that Uzbekistan's concert infrastructure meets world standards. Ticket prices were set between 1 million and 4.2 million soums.
Thus, according to calculations, the potential income from the concert could range from 25 billion to 105 billion soums, that is, from 1.97 million to 8.28 million dollars. And this refers only to income from ticket sales.
It should be noted that, thanks to this event, not only show business representatives, but also the country's tourism sector benefited greatly. Thousands of foreigners visited Uzbekistan to see this concert, arriving on 4–6-day tour packages. This gave a significant boost to off-season tourism activity.
Jennifer Lopez’s show will go down in history not only for music fans, but also for its positive impact on tourism and entrepreneurship at the state level. Many users on social networks shared their impressions and wished for more concerts of such a level.
This night is considered not only the performance of the star, but also another step forward in promoting the country's brand.
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