Real Madrid leads the list of the most popular clubs in the world

The international sports analyst center CIES Football Observatory has published a new ranking of the world's football teams with the most subscribers. The list, which takes into account the audiences on the main social networks - X (formerly Twitter), Instagram, Facebook, TikTok and YouTube, pits the world's most famous clubs against each other.

Real Madrid has overtaken all its rivals in this year's ranking and taken the absolute lead. The Madrid team managed to collect more than 473.7 million subscribers across all platforms. Real Madrid is strengthening its position as the most followed team not only in Europe, but also in the whole world.

In second place is the Catalan club Barcelona. Its number of subscribers has reached 427.4 million, which also indicates how wide the audience of world football is.

In third place is the English giant Manchester United - with 233.6 million subscribers. Clubs such as PSG (199.4 million), Manchester City (179.5 million), Juventus (174.9 million), Liverpool (166.7 million), Chelsea (152.9 million), Bayern Munich (149.1 million) and Arsenal (114.1 million) also complete the top ten.

Interestingly, only Zenit is among the Russian clubs in the top 100. The St. Petersburg team took 68th place with 10.4 million subscribers and was noted as the only club from Russia to enter this elite list.

Secrets of popularity and modern football marketing

Today, football clubs are becoming increasingly important not only for their results on the field, but also for their influence in the digital field, their popularity and their activity on social networks. Millions of subscribers are factors that directly affect the team's international brand, commercial agreements, transfer market opportunities and the expansion of the fan base.

Giants such as Real Madrid and Barcelona have become global brands and continue to attract millions of young people from different continents. English clubs, on the other hand, are attracting many new fans thanks to the promotion of the Premier League and professional marketing policies.

The CIES Football Observatory rating once again showed what a global structure football has become around the world. And fans continue to support their favorite clubs not only in stadiums, but also every day via the Internet. It is clear that modern football has become not only a sport, but also an important part of world culture and popularity.