A sharp rise in DRAM memory chip prices is expected in the global market. Industry experts forecast that memory prices will increase by more than 100 percent in the first quarter of 2026. Leading manufacturers such as Samsung, SK Hynix, and Micron are keeping prices artificially high by limiting supply. According to Nanya Technology head Li Pei-ing, this situation will persist for a long time, and the market will not stabilize until the second half of 2028. Reports rozetked.me.
This crisis is linked to the sharp increase in demand for AI technologies. Manufacturers are now abandoning traditional annual contracts and forcing customers to switch to short-term, i.e., quarterly or monthly agreements. This creates significant financial difficulties for technology companies.
Seeking a way out of the situation, Apple is already considering alternative options. Specifically, the giant company is testing products from Chinese manufacturers to reduce its dependence on Samsung and other major suppliers. In the future, these alternative chips may be used in the iPhone 18 and new MacBook models. Experts emphasize that this shortage will lead to a new order in the tech world and keep prices high for a long time.
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