Currently, the most effective way to generate revenue seems to be building data centers or shifting to the production of batteries that power them. Investors and stock markets are showing great interest in companies in this exact direction. For example, Ford significantly increased its stock price by developing its energy storage business, while Redwood Materials attracted investment from giants like Google and NVIDIA. This is reported by Techcrunch.com reports .
GoPro, which has struggled to survive for many years, has not remained on the sidelines of this trend. Once a market leader, the brand has faced difficult circumstances in recent years due to declining sales and financial losses. To save itself, the company announced plans to enter the defense and aerospace market, which caused its stock price to double, albeit for a short time.
However, this attempt to enter the defense sector did not yield the expected results, and the shares fell again. As a result, GoPro decided to hire the investment bank Houlihan Lokey to consider selling the company or exploring other strategic alternatives. The board of directors confirmed that offers have been received from interested parties in the defense, consumer, and financial sectors.
The company's situation is becoming increasingly dire: due to deteriorating financial performance, GoPro was forced to lay off a quarter of its staff. Currently, only about 600 employees remain at the company, whereas this figure once stood at 1,500. GoPro, which was a star of the technology world 15 years ago, is struggling to maintain its position today.
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