The American political scene once again saw an extraordinary sight. While journalists were expecting a traditional press conference at the White House, the US president went up — onto the roof, switching to a new format of communication with the press.
Turning to the gathered media representatives below, the president displayed his trademark resolve and freedom. Even though he was far away, on the roof, every gesture and word was significant for journalists longing for a chance to talk. Even from above, the journalists still found themselves at the center of attention.
Such an unusual format may be far from traditional political protocols, but Trump’s step served as another PR lesson for the media and public. This time, the White House press corps had to look up at the president, not meet him eye to eye.
In reality, this event opened a new page in the relationship between the press and the nation’s leadership in America. In the future, other politicians may also adopt different methods of communication.
The questions collected by journalists and the gestures the president made to them will surely go down in history as a new example of press freedom, communication, and openness.
A new PR lesson from the White House: sometimes, “talking from the side” or “from the roof” can be the most effective way to grab attention!
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