It was found that foreign consumers' interest in American brands has significantly decreased. This was announced by McDonald's CEO Chris Kempchinsky in an interview with CNBC.
Kempchinski argues that the main reason for this is the decline in the United States' reputation among people around the world. According to him, consumers are reviewing their views on America and its brands.
"We conducted four global consumer surveys. Then our goal was to get answers to the following questions: "How do you feel about yourself as an American country? How do you feel about American brands? How do you feel about McDonald's?" "The results of the survey showed that the aura in America and its surroundings is somewhat clouded and decreased," he said.
At the same time, Kempchinsky noted that these changes in consumer perception did not affect the activities and customer service of McDonald's. That is, it maintains the stability of the brand's international attention and popularity.
