AI trading firm Rox valued at 1.2 billion dollars

Sales automation startup Rox AI has achieved a valuation of 1.2 billion dollars following its latest funding round according to multiple sources. Reports Techcrunch.com.

The company which was founded in 2024 by Ishan Mukherjee the former chief growth officer of New Relic secured investment led by General Catalyst. At the time of the funding closed last year Rox was on track to reach 8 million dollars in annual recurring revenue by the end of 2025.

Rox develops autonomous AI agents designed to enhance sales productivity by acting as an intelligent revenue operating system. It integrates with existing tools such as Salesforce and Zendesk deploying hundreds of AI agents that monitor customer accounts research new prospects and automatically update CRM data.

By consolidating various sales functions into one platform Rox aims to replace fragmented software solutions used by sales teams. GV investor Dave Munichiello previously highlighted how the AI agents work continuously to identify risks opportunities and recommend actions.

The startup faces competition from revenue intelligence firms like Gong and Clari as well as other AI sales platforms including 11x Artisan and the newly launched Monaco. Rox has raised a total of 50 million dollars to date including previous rounds from Sequoia and General Catalyst. Its customers include Ramp MongoDB and New Relic.