
The Catalan club Barcelona is planning to use the logo of the famous American singer Taylor Swift on the team's jerseys for the upcoming El Clasico match against Real Madrid.
According to RAC1, negotiations between the club and Spotify have reached the final stage. This agreement is being implemented as part of a partnership with Spotify, Barcelona's media sponsor. Previously, the club's jerseys also featured the logos of famous artists such as Coldplay, The Rolling Stones and Drake.
Fan dissatisfaction
The decision has caused a sharp dissatisfaction among Barcelona fans. They are calling on the club to abandon the plan, recalling that Swift recently gave a concert at Real Madrid's home stadium, the Santiago Bernabeu, which brought the Madrid team 9 million euros in revenue.
Barcelona initially considered Ed Sheeran and Travis Scott, but Taylor Swift was chosen as the main option. According to the source, the contract with Spotify is almost ready and the club is unlikely to back down from this decision.
El Clasico in May and the championship race
This match is expected to be one of the most important matches of the season. Barcelona and Real Madrid currently have 60 points each in the Premier League table, but Hansi Flick's team has played one less game. Therefore, El Clasico could decide the fate of the championship.
Taylor Swift has become the most popular artist on Spotify for the second year in a row. His songs were listened to 26.6 billion times in 2024. This decision by Barcelona has great marketing significance and could bring commercial benefits to the team.
However, fans believe that this deal by Barca is not in line with the club's history. They are demanding that the management consider other options. Follow “Zamin” news on “Telegram”
Ctrl
Enter
Did you find a Mistake?
Highlight the phrase and press Ctrl+EnterRelated News