Google has denied claims that its new AI-powered search experience is significantly reducing website traffic, TechCrunch.com reported.
The company says AI-generated answers help users get information faster, but they don’t drastically cut down on outbound clicks to websites.
While AI Search is designed to provide direct answers, Google still prioritizes linking to accurate and relevant sources.
Executives added that the AI Search feature is still in testing and its impact is being continuously monitored.
Some publishers and content creators have reported a decline in traffic, blaming AI results, but Google says the data doesn’t show a substantial drop overall.
The company says it’s working to ensure that AI search benefits both users and website owners alike.
Read 'Zamin' on Telegram!
