Elon Musk has begun trimming staff at X after a series of deals that tied the social network more closely to his other private companies. In recent months, Musk first merged X with the artificial intelligence startup xAI, and xAI was later absorbed by SpaceX. According to The Wall Street Journal, the latest restructuring has now led to layoffs at X. Reports 3dnews.ru.
The report says more than 20 employees have lost their jobs in recent weeks, mainly in roles viewed as overlapping after the mergers. Technical teams were reportedly not affected. Among the departures is chief marketing officer Angela Zepeda, who had held the role since September 2024.
Jon Shulkin, xAI’s chief revenue officer and a partner at Valor Equity Partners, is said to be pushing the remaining X staff to focus on both cutting costs and growing sales. Advertising and services for corporate clients are seen as the main paths to higher revenue as Musk’s group tries to catch up with rivals in both social media and artificial intelligence.
Research firm Emarketer expects X’s U.S. ad revenue to rise 1.5 percent to $1.27 billion, while global ad revenue could increase 2.2 percent to $2.19 billion. That is still far below Twitter’s $4.51 billion in ad revenue in 2021, before Musk bought the platform. Meanwhile, X Money has reportedly been delayed by regulatory issues, though Musk has said public access could begin next month.
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