Apple Cuts Hundreds of Jobs Across Vision Pro and Siri Teams

According to information distributed by Bloomberg, technology giant Apple has begun cutting jobs in several divisions, including specialists behind its Vision Pro headset and Siri voice assistant. More than 200 employees have been dismissed in total, with nearly 100 of them coming from the Vision Pro project team. The staffing policy is linked to the company’s strategic shift toward prioritizing advanced AI technologies and new devices. Techcrunch.com reports .

The remaining 100 job cuts affected another division called Intelligent Systems Experience, which is responsible for Siri and integrating AI into devices. Commenting on the changes, Apple management emphasized that it is seeking to develop the business to deliver the best possible experience for users. According to the company, some existing positions had to be eliminated during the process, even as new roles were created.

A Challenging Transition and Economic Factors at the Company

Apple is currently going through a challenging transition in the technology market. On the one hand, the company is taking steps to strengthen its position in AI and avoid falling behind the competition; on the other, a global shortage of memory devices has sharply increased manufacturing costs. The rapid development of AI infrastructure is cited as the main cause of these problems.

According to ixbt.com and other technology sources, rising costs forced Apple to increase the prices of Mac and iPad computers and tablets at the beginning of this summer. In addition, a special leasing plan was introduced for all major hardware products to expand the customer base and cover new expenses. The move is intended to help consumers acquire expensive gadgets on more affordable terms.

Lawsuits and Future Plans

In addition to changes in its staffing and pricing policies, Apple is currently facing legal problems. In particular, the company has sued OpenAI, the creator of ChatGPT, accusing it of stealing trade secrets. The legal dispute has caused a major stir in the technology world and shows how fierce the competition between the companies is in AI.

Experts believe that despite these difficulties, Apple continues to reassess its priorities. By cutting the teams behind products such as Vision Pro, which were developed over a long period but failed to fully meet market demand, the company aims to redirect resources toward more promising AI projects. This is expected to make the company’s ecosystem smarter and more competitive in the future.