South Korea’s famous group Blackpink has released a music video for their new track “Jump”. However, the video drew unexpected criticism. Fans are unhappy with the group’s sharp shift in artistic direction, reports Peopletalk.
Lack of choreography – Blackpink’s music videos always featured high-level dance scenes. This time, there are none at all.
Delay in Rosé’s part – Fans quickly noticed that Rosé’s vocals were delayed in the clip.
Lisa’s audio issue – There are clear problems with the sound mixing in Lisa’s parts.
Excessive use of AI technology – A large portion of the video was created using artificial intelligence, which made it feel less natural and lively.
Style change – The video’s style is completely different from the group’s previous image, which caused discomfort among fans.
Currently, Blackpink members are focusing mainly on solo projects. For example, Lisa is pursuing an acting career — she appeared in the series “The White Lotus”. Read 'Zamin' on Telegram!
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