How much did David Beckham earn through the 2026 World Cup?

Former England captain David Beckham earned approximately 25 million US dollars through advertising campaigns during the 2026 FIFA World Cup, according to Marca.

It is reported that Beckham participated in advertising campaigns for at least 11 famous brands. He promoted various products and services, ranging from chips and beer to banking services.

His earnings from advertising were higher than the fees of famous artists who performed at the World Cup. Specifically, singer Shakira, who performed at the opening and closing ceremonies, earned 20 million dollars, while Justin Bieber, who sang during the halftime show of the final match, received a fee of 16 million dollars.