Artificial intelligence is changing search: sites are under a new threat

In recent years, the way of searching for information on the internet is changing radically. The previously dominant Google search engine and the websites connected to it are now facing new competition — artificial intelligence tools. ChatGPT, Perplexity, and other AI-assistants are changing the way people access information, creating their own competitive environment. This was reported by inbusiness.kz with reference to WCCF TECH.

The technical community and internet analysts especially note that artificial intelligence systems are becoming the main source of information. Previously, websites received all their traffic and income mainly through Google search, but now users are often turning directly to artificial intelligence platforms. That’s why travel portals, news agencies, and various news sites have been losing significant audience and revenue in recent months. This leads to job cuts and the need to completely reconsider business models.

Google, for its part, is also investing heavily in artificial intelligence, but traditional trust in search engines is gradually declining. Now, instead of getting information from multiple sites, users prefer to get direct, fast, and accurate answers through AI assistants like ChatGPT, Perplexity, and their analogues. This creates new threats and a global competition environment for websites.

Today, many companies are forced to create their own artificial intelligence solutions, diversify their current revenue models, and increase focus on interactive content to adapt to new conditions. New technologies require fundamentally updating ideas and strategies in the field of online business.

As a result of revolutionary changes in information search, the struggle for web traffic has reached a new stage. According to analysts, since AI tools provide speed, accuracy, and convenience in obtaining information, traditional sites will have to find innovative solutions to strengthen competition or at least keep their audience. Read 'Zamin' on Telegram!