Amazon CEO Andy Jassy revealed that the company is exploring ways to integrate ads into conversations with its Alexa voice assistant, according to TechCrunch.com.
The idea is to turn Alexa into a tool for delivering targeted ads during interactions—for example, when a user asks a question or seeks product suggestions, an ad could be subtly included in the response.
Amazon aims to boost revenue and commercialize Alexa more effectively while assuring users that privacy and data security will remain a top priority.
Analysts say this move could bring mixed reactions—some users might find it intrusive, while others may welcome personalized offers.
Alexa currently powers millions of devices and plays a central role in Amazon’s ecosystem.
No timeline or technical details have been shared by the company yet.
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