Advertising budgets on Max messenger increased 55-fold in five months

12:27 / 28.04.2026·91·Technology

In brief

The advertising budget on Russia's Max messenger has surged 55 times over five months, potentially reaching 2-2.5 billion rubles by the end of 2026, according to analysts from Telega.in and the Interactive Advertising Development Association. This growth represents about 3-4% of the estimated 50-60 billion ruble influencer marketing market in 2025. The number of advertising companies and brands on the platform has also increased significantly, with active sectors including news and media, family content, and education. Telega.in's CEO, Vladimir Mosin, emphasized that the market is expected to continue growing due to increased testing by companies and a rise in both open and closed channels on the platform.

The volume of advertising placements on Russia's national messenger, Max, could reach 2–2.5 billion rubles by the end of 2026. This forecast was released by analysts from Telega.in and experts from the Association for the Development of Interactive Advertising. Ixbt.com reports on this.

This figure represents approximately 3–4 percent of the influencer marketing market, which was valued at 50–60 billion rubles in 2025.

The growth rates on the platform are already showing high dynamics. In the five months from October 2025 to March 2026, advertising budgets on the Max messenger increased 55-fold, rising from 2 million rubles to 110 million rubles per month.

The number of advertising companies and brands increased 25-fold, reaching 5,000.

The most active sectors for advertising placements were news and media (52.2%), family content (42.4%), and education (34.8%). The primary clients include online education platforms, bloggers, and representatives of the real estate segment.

Vladimir Mosin, CEO of Telega.in, emphasized that the Max advertising market will continue to grow in 2026. According to him, this will be driven by companies actively testing the platform, an increase in the average check size, and a rise in the number of public and private channels on the platform.