Mukesh Ambani launched a 1,500-shilling Coke in India

Asia's richest man, Mukesh Ambani, is challenging the long-standing dominance of Coca-Cola and Pepsi in India, one of the world's most populous countries.

The 68-year-old billionaire's Campa Cola brand has seen its market share surge just two years after launching the product. Experts attribute the soda's success to its low price: just 10 rupees ($0.12 or 1,500 soums) for a 200-milliliter bottle, about half the price of a similar bottle from Coca-Cola and Pepsi.

The threat of competition from Campa Cola has forced brands to launch new flavors and cut prices in India. Coca-Cola, for example, has reduced the price of its eponymous drink to 15 rupees ($0.18) in some parts of the country.

Mukesh Ambani is an Indian businessman who is the majority owner of Reliance Industries, a conglomerate that is involved in oil and gas refining, retail, and media. According to the latest data, Ambani's fortune is estimated at $ 115 billion, which makes him the richest person in Asia. He lives in his own skyscraper, which is called the largest private residence in the world.

In 2024, the world media talked about the "wedding of the century" of Ambani's son Anant, which was attended by the Kardashian family, former British Prime Minister Tony Blair and his wife, David Beckham and other celebrities, including the most famous Bollywood stars. According to some reports, the wedding cost $600 million. In total, the lavish wedding, which included a cruise and banquets, lasted six months: even the Italian cities of Portofino and Genoa were “closed” for this.

Photo: Gossip Read 'Zamin' on Telegram!