Apple may be working on developing its own AI-powered answer engine to rival platforms like Google Search and ChatGPT, according to TechCrunch.com.
Sources suggest this answer engine would be deeply integrated with the iPhone and other Apple services, delivering real-time, context-aware responses to user queries.
The project is seen as a potential next step in Apple’s broader “Apple Intelligence” strategy and could mark a move toward greater independence in the AI space.
While Apple hasn’t officially commented, the company’s recent investments in artificial intelligence suggest a clear direction.
Analysts believe this new system could compete directly with existing AI leaders by providing a built-in alternative for users within the Apple ecosystem.
Apple is expected to integrate the answer engine with Siri, positioning it as a full-fledged personal assistant within iOS.
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