Pinterest CEO Bill Ready said that “agentic shopping” — a fully autonomous AI-driven online shopping system — is still far from becoming a reality, TechCrunch.com reported.
He explained that such technology would need to manage the entire shopping process — not just product recommendations, but also search, payment, and delivery — without human intervention.
According to Ready, AI currently works well as a shopping assistant, but technical and trust issues need to be resolved before achieving full autonomy.
For now, Pinterest is using AI to inspire users and improve product recommendations.
He emphasized that widespread adoption of autonomous shopping will require stronger user trust, legal frameworks, and safety standards.
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