According to local stores, the number of pre-orders was 66% higher than last year. This shows that despite economic difficulties, demand for Apple products remains strong.
Apple stopped official sales in Russia in 2022. However, new models continue to be imported through “parallel imports.” As a result, the phones are significantly more expensive than in other countries.
The new iPhone 17 was presented with an updated design and powerful cameras. Customers are particularly interested in the “Air” model and its new photo features.
Experts say Apple remains the most profitable brand in Russia. In terms of sales volume, however, China’s Xiaomi takes the lead.
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