Nectar Social, an AI-powered marketing platform, announced it has raised $30 million in a Series A funding round led by Anthology Fund, a partnership between Menlo Ventures and Anthropic. The company, which emerged from stealth last year, operates as an agentic operating system for marketers. This is reported by Techcrunch.com .
Company representatives stated that Nectar uses autonomous AI agents to allow brands to fully automate social media activity, moderation, content creation, and competitive analysis. Thanks to data partnerships with platforms like Meta and Reddit, the system consolidates information from various sources into a single hub.
Nectar Social was founded by sisters Misbah and Farah Uraizee, both former Meta employees. CEO Misbah Uraizee announced that the funds will be used to scale the company, hire new talent in AI and engineering, and strengthen go-to-market strategies.
Currently, major brands such as Liquid Death, Figma, and e.l.f. Beauty are using Nectar's services. The investment round also included participation from prominent venture funds such as Gwyneth Paltrow’s Kinship Ventures, GV, and True Ventures.
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