Ozon Is Testing an Artificial Intelligence Shopping Assistant

The popular Ozon marketplace has begun testing a new artificial intelligence-powered assistant designed to make shopping significantly easier for its users. According to information distributed by the TASS news agency, the feature is currently enabled for a limited group of users and is primarily intended for shoppers who have not yet fully decided what exactly to buy. Ixbt.com reports .

Today, the huge number of products and extensive selection in online stores often make the decision-making process more difficult. Ozon’s artificial intelligence-powered assistant is designed to address this problem by helping shoppers select the most suitable products based on an individual approach.

How the Artificial Intelligence Works

According to TASS, the new virtual assistant operates using Ozon’s database of non-personalized information. To generate precise recommendations, the system deeply analyzes the user’s search queries, purchase history, posted reviews and the current prices of products.

The new feature is very easy to use: users simply need to switch to the dedicated artificial intelligence mode. A special chat window then opens on the screen, where the virtual assistant engages with the shopper and asks a series of clarifying questions.

Benefits and Selection Criteria

During the conversation, the artificial intelligence clarifies important details such as the shopper’s budget, desired product features and the intended use of the item. Based on the user’s answers, a list of the most suitable options is generated.

Modern technologies take into account not only product prices, but also delivery times, overall user ratings and genuine reviews left by other shoppers. This makes the final decision-making process more reliable and faster.

Experts believe that introducing such intelligent assistants will take the customer experience in the e-commerce market to a new level. The feature is currently operating in testing mode and is expected to become available to all users in the future.