Chinese toy company Pop Mart, known for its popular Labubu figures, saw its profit surge by at least 350% in the first half of 2025, Kursiv.media reports citing CEO Wang Ning. The data is based on preliminary internal financial analysis; final results will be published later.
According to Wang Ning, the company's revenue also increased — more than tripling compared to the previous year.
Labubu are small, fantasy-style figurines with sharp teeth. Pop Mart sells them in “blind boxes,” meaning customers don’t know which figure they’re buying. This method has been criticized for encouraging compulsive purchasing behavior.
The Labubu line launched in 2019. Since then, Pop Mart has opened over 2,000 vending machines and stores worldwide. It now operates around 400 stores in China and 40 in the U.S. About 40% of the company’s sales come from international markets. Pop Mart’s market value has surpassed $40 billion.
Due to high demand, some stores have temporarily suspended Labubu sales. In the U.S., sales grew by 5,000% year-over-year. In June 2025, a giant Labubu figure sold for $150,000 at auction in Beijing. Read 'Zamin' on Telegram!
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