According to information disseminated by the media, Artel, a major home appliance manufacturer in Uzbekistan, is set to become the new technical partner of Manchester City, one of the world’s most prominent football clubs. Reports indicate that a long-term partnership agreement covering multiple areas has been signed between the two parties.
As part of the agreement, the Artel brand may soon feature on Manchester City players’ training kits. This development is expected not only to enhance the brand’s international reputation but also to represent a significant step forward for the Uzbek company in entering the global sports market.
Another important aspect of the collaboration is Manchester City’s plan to establish a football academy in Uzbekistan. The academy is expected to be launched in partnership with Artel. This initiative will open up substantial opportunities for training young football players, creating modern infrastructure, and introducing international expertise in the country.
Experts believe that such a partnership will mark a new phase for the development of football in Uzbekistan. This is because Manchester City’s academy system is regarded as one of the most advanced globally. For Artel, it provides an opportunity to move beyond the local market and strengthen its position internationally.
In summary, this agreement between Artel and Manchester City carries significant importance in terms of sports, business, and youth development. There is no doubt that this collaboration will open new horizons not only for the brands but also for football in Uzbekistan.
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