YouTube Premium Lite: ads to appear in short videos

YouTube is changing the terms of its most affordable subscription plan — Premium Lite. Starting June 30, 2025, Premium Lite subscribers will begin seeing ads in Shorts, reports Rozetked.me.

Google notified users via email:

"Starting June 30, 2025, ads may appear in Shorts, in addition to music content and when you search or browse. Most videos will continue to remain ad-free."

The Premium Lite plan was introduced in March 2025 and costs $7.99 per month. It does not include YouTube Music and offers ad-free viewing for most videos.

The standard YouTube Premium plan in the US costs $13.99 per month. From June 30, only standard Premium subscribers will be able to watch Shorts without ads.

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