Apple officially unveiled one of its most affordable laptops - the new MacBook Neo model. This device stands out sharply from the company's typical laptop line in one aspect: it uses the A18 Pro chip instead of the M-series processor, which has become traditional for MacBook's models. This same chip was previously used on the iPhone 16 Pro and iPhone 16 Pro Max smartphones.
This decision is seen as Apple's new strategy. Because the company first adapted the MacBook to the mass and affordable segment based on a smartphone chip. As a result, the price of the MacBook Neo has significantly decreased: the 256 GB version starts from $599 and the 512 GB version from $699. Both models have 8 GB of combined RAM. Thus, the MacBook Neo became the cheapest Apple laptop in the current lineup.
The new laptop is equipped with a 13-inch Liquid Retina display. According to Apple's official data, the screen supports 2408×1506 resolution, 500 nits of light, and 1 billion colors. That is, although this device is called "budget," it visually looks much more serious.
Apple is also making major claims regarding autonomous operation. According to the company, the MacBook Neo provides up to 16 hours of video viewing and up to 11 hours of wireless internet access. The battery's energy capacity is 36.5 W/h.
The device's appearance is also youthful and quite lively. It was presented in silver, indigo, blush, and citrus colors. Also, to keep the price low, some features have been reduced: for example, the base model does not have Touch ID, it is available only in the 512 GB version.
In short, this time Apple is pushing harder into the mass segment while maintaining its premium image. The MacBook Neo is not just a new laptop, but an open challenge against Windows laptops and Chromebooks. Now the main question is one: will the cheap MacBook really shake the market, or will it only become a sensational start?
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