According to Appfigures data, artificial intelligence image generation models are driving mobile app growth. These models are generating 6.5 times more downloads compared to traditional updates. This was reported by Techcrunch.com xabar.
While previously new features such as voice chat and conversational models drove demand, visual capabilities have now taken center stage. For instance, ChatGPT and Gemini achieved tens of millions of new downloads after launching their image models.
The Google Gemini app saw over 22 million additional downloads in the 28 days following the introduction of the Nano Banana image model. This figure increased the app's download rate by more than four times.
Meanwhile, ChatGPT gained over 12 million additional installations after introducing the GPT-4o image model.
However, the report notes that an increase in downloads does not always lead to revenue growth. Users install the app to test new features but may not necessarily become paid subscribers.
Only ChatGPT has been able to convert the increased attention into real revenue, earning approximately 70 million dollars within 28 days.
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