The Avito platform has released a report on the smartphone market for the first quarter of 2026. According to the report, used smartphone sales accounted for 71 percent of the total volume. Users are choosing pre-owned devices to save money, as their average price is 60 percent lower than new models. This is reported by Ixbt.com reports .
Sergey Nogin, Head of Business Development for Telecom and IT at Avito, noted that while this figure was 69 percent in the previous quarter, it has now reached 71 percent. Demand for Apple products remains high among buyers.
Specifically, iPhone 15 sales grew by 76 percent, with an average price of 33,000 rubles. Additionally, iPhone 15 Pro and iPhone 15 Pro Max models saw sales increases of 61 and 55 percent, respectively. Interest in the iPhone 14 Pro and iPhone 13 models has also increased significantly.
In the new smartphone segment, the OnePlus brand is leading with 90 percent growth. Vivo, Huawei, and Honor brands have also expanded their market share. Stavropol, Yaroslavl, and Moscow lead in terms of activity in the secondary market.
Read “Zamin” on Telegram!
