NVIDIA prepares to raise video card prices: What threatens the market?

NVIDIA, the absolute leader in the GPU market, is planning to revise the pricing of its products in the near future. According to BenchLife, the company has warned its partners about price increases for GPU and memory module bundles. This change is expected to affect not only next-generation devices but also popular models currently available on the market. This is reported by Ixbt.com reports .

NVIDIA supplies not only graphics chips but also compatible memory kits to its partners such as Asus, MSI, and Gigabyte. Consequently, the rise in prices for GDDR6 and new GDDR7 memory chips will automatically lead to an increase in the production cost of finished video cards. This means higher prices at retail stores for the end consumer.

Factors driving the price increase

Experts note that the problem is not limited to memory chips alone. Recently, the costs of other components in the supply chain—cooling systems, printed circuit boards, and even packaging materials—have risen significantly. All these factors combined could push video card prices higher than previously forecasted.

In particular, the GeForce RTX 50 series, equipped with new Blackwell architecture chips and GDDR7 memory, is expected to take the biggest hit. According to reports, the new 3 GB GDDR7 microchips are nearly three times more expensive for manufacturers than the current 2 GB chips. If this information is confirmed, new models with high-capacity memory will fall into a very expensive segment.

Impact on the Uzbekistan market

For users and gamers in Uzbekistan, this news is naturally unpleasant. Since NVIDIA products in our country are primarily imported, any price changes in the global market directly affect local retail prices. It is highly likely that the currently available GeForce RTX 40 series and future GeForce RTX 50 Super models will become more expensive.

In conclusion, this pricing policy implemented by NVIDIA could trigger a chain reaction across the entire computer hardware market. During the transition to new technologies, rising production costs are expected to weigh on consumers' wallets. Although the company has not yet issued an official statement, market participants are preparing for the next price "jump."