According to a report officially released by Herbalife, Ronaldo has acquired a 10% stake in HBL Pro2col Software, LLC (a structure that owns Pro2col technology). For this, he invested $7.5 million, and also committed to adding services and sponsorship rights to the project.
The main idea of Pro2col is simple: not a "one standard" for everyone, but a personal health plan. The platform creates an individual wellness plan based on the user's daily habits and nutrition data, tracks its implementation through "smart" tracking. Another important aspect is that it makes the results of a person's general condition understandable through a special assessment system called Pro2Score.
Ronaldo himself called this a "natural continuation": he has been a partner with Herbalife since 2013, and now he wants to participate not only in advertising but also "from the inside." That is, he intends not only to become the face of the brand, but also to influence the growth of the platform.
Another interesting nuance: Herbalife is gradually launching Pro2col in beta mode. Currently, access to the service is open to distributors and customers in the USA, Canada, and Puerto Rico. The company plans to expand beta coverage to other markets, including some EMEA regions, in 2026.
In short, when Ronaldo said "I'm happy here," he seemed to mean not only the field but also technology: chasing records in football is a habit, and now chasing records in healthy life is starting.
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