What is the situation in the global automotive market? Which car is the most popular in which country? Focus2Move A new report prepared by the analytical company clarifies the situation in 61 countries. Based on 2025 year-end results and 2024 figures for some nations, this data reveals an interesting landscape on the global automotive map.
Toyota — The absolute ruler of the world
The famous Japanese Toyota brand has once again strengthened its global position. It remains the number one brand in 25 countries, including major markets like the USA, Japan, Saudi Arabia, and South Africa.
Experts explain Toyota's success with several factors:
Reliability and durability: Product quality is highly valued, especially in developing countries.
Efficiency: Low fuel consumption and low maintenance costs attract buyers.
Extensive network: Dealership centers spread across the world make purchasing and servicing easy.
Europe's "old friends" and local patriotism
The situation on the European continent is slightly different. Here, local manufacturers still hold their ground. Volkswagen remains the favorite brand in countries such as Germany, Austria, Denmark, Switzerland, and the UK.
At the same time, in some countries, a sense of national pride is visible in car choices:
In France — Renault;
In Italy — Fiat;
In Russia — Lada;
In the Czech Republic — Škoda maintains its lead.
New forces: Electric vehicles and national symbols
In recent years, new and strong participants have joined the global competition. For example, in China, following the huge demand for electric vehicles, BYD has become the leader in the domestic market. In India, the Maruti brand is the absolute leader due to its low price and affordability.
There are also countries rapidly developing their national industry:
In Vietnam, VinFast has become a national symbol of electric vehicles, while in
Iran, Iran Khodro, and in
Nigeria, Innoson brands dominate the local market.
In conclusion, while global giants dominate the world market, state support and public trust in local products provide great opportunities for domestic brands.
Do you think local manufacturers will eventually reach a global level like Toyota or Volkswagen?
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