England’s prestigious club, Manchester City, has officially entered the Central Asian market for the first time. On December 19, the “Cityzens” announced the signing of a strategic partnership agreement with Artel Electronics, Uzbekistan’s largest home appliance manufacturer.
According to official club sources, this agreement marks Manchester City’s first collaboration in the region, holding significant importance not only commercially but also socially and sportingly. It was specifically noted that this step coincides with a period of rapid development in Uzbek football.
As part of the partnership, several major projects are planned for the future. These include brand-related events, football-focused specialized programs, and various interactive activities aimed at Manchester City fans across the region.
Experts believe the agreement with Artel could signify a new phase in Manchester City’s global strategy, while also elevating the international standing of Uzbekistan’s brand. This partnership is expected to bring big football closer to local fans and open new opportunities for the youth.
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