The Roc Nation agency continues to solidify its position in the world of football. Seven years ago, Jay-Z and the company's founders decided to enter the football industry. Today, the agency not only represents the interests of players but also closely assists clubs in developing as brands. This is reported by Goal.com reports .
The company's scope of activity is very broad: they work with giant clubs like Chelsea, as well as more modest teams like Poland's KS Cracovia. According to Michael Yormark, modern football clubs should not just be sports teams, but lifestyle brands.
PSG is a clear example of this. The Parisians have managed to connect football with culture and expand their brand globally. Roc Nation aims to apply this same experience to other clubs.
The upcoming World Cup in the USA is expected to usher in a new era for the football business. On the eve of these changes, Roc Nation plans to help clubs reach beyond their traditional fan base and attract new audiences.
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