Although the possibility of Lionel Messi returning to Barcelona as a player is very low, this topic frequently comes up in the media. According to El Nacional, marketing specialists at the Catalonian club have calculated how much financial benefit the return of the Argentine star could bring to the team.
According to the source, the situation is evaluated as follows:
• Barcelona could potentially earn approximately 200 million euros (around 2.8 trillion som at the current exchange rate) in revenue in one season through Messi;
• The commercial value and brand strength of the eight-time Ballon d’Or winner remain remarkably high.
Recently, Leo Messi posted a photo taken at the Camp Nou stadium, surprising fans. However, the player's future is currently tied to the United States. The 38-year-old forward extended his contract with Inter Miami in the fall to last until the end of 2028.
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