Honor in an era of change: New logo, slogan, and visual identity

01:25 / 24.07.2026·27·Technology

Honor, one of China's tech giants, has announced a complete renewal of its global brand strategy. This large-scale rebranding encompasses not only the visual appearance but also the company's future development philosophy. Honor now aims to transition from a simple smartphone manufacturer to a leader in AI-driven global ecosystems. This is reported by Ixbt.com reports .

The most noticeable change in the company's new image is its logo. The brand's text-based wordmark is now complemented by a special graphic symbol. At the same time, Honor has moved away from its traditional blue, choosing the brighter and more expressive Pantone 2193C as its primary corporate color. These changes are expected to reflect the brand's modern and dynamic image.

New slogan and human-centric technologies

According to ixbt.com, the company's long-standing "Go Beyond" slogan has been replaced by "Dare to be". This new slogan aims to encourage consumers to realize their potential and be bold. Honor representatives emphasize that in this new phase, creating technologies focused on human interests and needs remains a priority.

For Honor, which has a strong position in the Uzbekistan market, this rebranding is of strategic importance. The company is now focusing not only on hardware but also on expanding software solutions and AI capabilities that improve connectivity between smart devices. This means offering a more perfect and interconnected gadget ecosystem for local users.

The company's new strategy covers the following key areas:

Modernizing the brand's visual identity;
Integrating AI technologies into all devices;
Innovations aimed at improving the consumer experience;
Achieving ecosystem leadership on a global scale.

Experts believe that having established itself as an independent brand, Honor is now striving to create its own unique image. Having previously remained in the shadow of Huawei, the brand is now demonstrating its technological independence and unique market position through these visual and philosophical changes.

In conclusion, Honor's rebranding is not just a change of colors, but a fresh approach to competition in the global technology market. New products developed under the "Dare to be" philosophy are expected to appear on store shelves globally and in Uzbekistan in the coming months.