The papakhas, associated with the name of the legendary member of the Hall of Fame of UFC Khabib Nurmagomedov, were sold at auction for a sum exceeding 340 million rubles. The messenger "Telegram," led by Pavel Durov, officially disseminated this information.
Financial expression of incomparable authority
According to reports, a total of 29 thousand papakhas were purchased by collectors at this online auction. Such high income is explained by Khabib's incomparable authority in sports and the devotion of his fans.
For reference, the Russian professional master of mixed martial arts Khabib Nurmagomedov debuted in 2008. He became the UFC Lightweight Champion (70 kg) in 2018 and concluded his undefeated career in 2020. Currently, the athlete is 37 years old.
The papakha, the national headwear of the Caucasian peoples, had become the unique symbol of Khabib, known throughout the world. The achievement of such huge success by his products shows that Khabib has conquered a new financial peak not only in sports but also in other fields.
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