Youth wash their faces with Starbucks coffee to prove their wealth

A new unusual trend is gaining popularity on Indian social media. To demonstrate their wealth, young people and bloggers are posting videos of themselves applying expensive Starbucks coffee to their faces instead of drinking it.

In the circulating clips, some pour the coffee directly from the cup onto their faces, attempting to portray this as a symbol of a luxurious lifestyle. They believe that being able to waste an expensive brand product is a sign of financial capability.

However, this trend is being sharply criticized by many internet users. Most view it not as a display of wealth, but as senseless waste for attention and just another meaningless trend on social media.