One of the world's most famous football clubs with millions of fans, London's Arsenal, is witnessing a true renaissance and renewal. Once a constant target of ridicule and memes on social media, the Gunners have restored their status and transformed into a formidable force that strikes fear into their opponents.
In an interview with Sky Sports, club owner Josh Kroenke spoke passionately about the team's difficult past, the intense pressure from social media, and the revolutionary changes implemented alongside manager Mikel Arteta. We bring you the details of this sincere and moving conversation for all football fans.
“The sleeping giant has awakened” — On the pressure of social media
Josh Kroenke noted that he always saw Arsenal as a great team with immense internal potential that had been dormant for a period. In an era where the internet and social media have become deeply integrated into our lives, the club had not possessed such a strong and unified squad.
The club owner recalls his painful memories of the past and the suffering endured by the fans:
“I recently turned 46. I grew up in an environment where social media, particularly Twitter (X), flourished and was filled with various mockeries and viral trends. There were days when you couldn't admit to being an Arsenal fan in public. Deep down, you remained loyal to the team, but due to the constant pressure and mockery from others, you were afraid to show your feelings openly. Now, everything has changed.”.
The businessman notes with joy that today, the streets of London are filled with Arsenal symbols and merchandise. Even taxi drivers wearing club kits bring immense pride and honor to the leadership.
Arteta’s metaphor and those who held the boat back
The path to success is never smooth. Josh Kroenke did not hide that they went through very difficult trials while healing the club's internal culture. In this journey, manager Mikel Arteta’s metaphor about “rowing in the same boat” played a significant role.
How did the “cleansing” process inside the club go?
Hidden obstacles: There were people in and around the team who not only failed to row toward the common goal but also tried to pull the ropes from underwater, dragging the club backward.
Decisive action: The management and coaching staff identified these harmful individuals in time and were forced to cut those ropes along the way.
Current situation: Currently, the atmosphere in the team is completely healthy, and the excess baggage has been shed. Now, everyone at the club—from players to staff—is in the same boat, rowing toward victory with the same intention and in the same direction.
In conclusion: The current rise of Arsenal is not just a coincidence, but the result of years of correct decisions and determined struggles.
At the end of the interview, Kroenke expressed that the team's current stability and the fans' restored passion give him strength. We will continue to watch such beautiful and intense football culture on European pitches. May your team's victories never leave you, dear football fans!
Read “Zamin” on Telegram!
