Public channels on Max messenger surge: subscriptions exceed 285 million

The Russian digital platform Max has quickly gained popularity among users and continues to expand its ecosystem of public channels. Just two weeks after the feature to create channels was opened to all users, their total number grew by 30 percent, reaching 380,000. This indicator shows that the platform is becoming not just a communication tool, but a major information space. This is reported by Ixbt.com reports .

According to messenger data, interest in public channels is high not only among content creators but also among regular readers. Today, the number of subscriptions to channels has exceeded 285 million in total. These figures serve as an important indicator of the competitiveness of the Max platform and the activity of its user base.

New features and technical aspects

Currently, every user with a Digital ID can create their own personal channel. The convenience of the system is that Android device owners can create a channel directly within the mobile app. For iPhone users, this feature is currently provided via the web version or the desktop client. The process of creating a channel is very simple: just go to the "Chats" section, tap the "+" button, and follow the instructions.

Max is not just a messaging app, but a comprehensive ecosystem that integrates many digital services. Users can take advantage of personal and group chats, audio and video calls, voice messages, and the ability to send large files. Additionally, money transfers, mini-apps, and various chat-bot services are implemented within the platform.

Growth rates and future plans

As of the beginning of June, the total number of registered users on the Max platform exceeded 125 million. It is worth noting that the public channel feature is currently operating in test mode. Nevertheless, user activity shows the potential to compete with major messengers like Telegram.

The development of such platforms may also be interesting for users in Uzbekistan, as regional messengers are often integrated with local services and payment systems. It is expected that in the next stage, the Max platform will provide full functionality for all operating systems. According to the publication ixbt.com, the platform is working on further expanding its audience and adding new services.